Apple's range of iPhones have led the way since the launch of the first model, called the 3 in 2007.
Although not the first smartphone to the market (Sony Ericson and others led the way) the overall design aesthetics set the iPhone apart and helped revolutionise the way tech savvy users went about their life's principally due to the extensive range of "apps" which were speedily offered by many independent developers.
The iPhone 4 and its upgrade, the 4S, saw a significant leap forward technologically and for many users remains more than adequate for their needs despite the subsequent launch of the 5 and in September 2013 the 5C and 5S.
The colour options on the first few models- the 3, 3GS and 4 - were rather limited, to paraphrase Henry Ford, "you can have any colour you want as long as it’s black". This, along with all too vulnerable glass screens, gave great opportunities to accessories suppliers such as FZ Fonerize to offer personalisation of iPhone's with protective bumpers, pouches and leather wallets cases soon appearing in a rainbow of options from White, Red, Blue, Green and Pink through to the ever popular Black.
Apple finally caught up with the market when it started to sell the iPhone 4S in White whilst the latest mobile phones from Steve Job's creation have been offered from the outset in ultra-fashionable colours - the 5C in white, red, yellow, blue and green, the 5S in Gold (the UK bestseller at launch), White and Black.
As to which colours and what shape or size the eagerly anticipated iPhone 6, rumoured to be released in September 2014, will take only Apple can say, but many feel that they will have to make a significant move forward in order to catch up with the new market leaders, the Samsung Galaxy S range where the S3 has just overtaken the 4S as the bestselling smartphone of all time.